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This book approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in mostProfessor Schilling's research focuses on technological innovation and knowledge creation. She has studied how firms fight technology standards battles, and how. Title: Strategic management of technological innovation / Melissa A. Schilling, New York University. Description: Fifth edition. The 5th Edition of Strategic Management of Technology and Innovation by Burgelman, Christensen, and Wheelwrigh | Robert A. Burgelman, Clayton M. Christensen Strategic management of technological innovation/melissa A. Schilling. 4th ed. p. cm. ISBN (alk. paper) 1. Technological innovations Management. 2. New products This paper discusses the importance and need of incorporating technology and innovation strategy into business strategy to achieve overall competitive