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Definition and Purpose An exploratory design is conducted about a research problem when there are few or no earlier studies to refer to or rely upon to the book signifies a milestone for academic researchers, PhD scholars, as monitoring research, exploratory, descriptive and causal research,.Exploratory research is defined as a research used to investigate a problem which is not clearly defined. It is conducted to have a better understanding of the Exploratory research design involves many qualitative data collection techniques such as in- depth interviews, focus groups and projective techniques. Summary. Exploratory research is an attempt to discover something new and interesting by working through a research topic and is the soul of good research.