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Step 1: Problem Recognition · Step 2: Information Search · Step 3: Alternative Evaluation · Step 4: Purchase · Step 5: Post-Purchase.The traditional model of consumer decision-making process "Five-stage model of the consumer buying process" (Figure 2) involves five steps that. You want to figure out the decision making process of the consumer and how you can get them to make a decision to purchase your product or service. There are 5 3.5), identified a number of different decision-making processes that consumers could follow when purchasing a product or service. The Assael model (Appendix 5) Stage 1: You have a problem or a need. · Stage 2: They want to do an information search. It used to be ask a friend, ask a colleague, look at the newspaper — but